HCP Opportunities

A visible score, four quadrants, and a rule-based next best action per HCP

White Space only

Zero calls in 13 weeks

High potential, little or no Escitalopram — the white-space look-alike list

Value × potential

x = potential score (0–1), y = Escitalopram TRx trailing 13 weeks. Lines are the medians.

How the score works

Deliberately simple and printed on the page

potential = 0.50 · rank(MDD market TRx) + 0.25 · rank(branded MDD TRx) + 0.15 · rank(buspirone TRx) + 0.10 · rank(Auvelity TRx)

Ranks are percentile ranks across every HCP in the master over the trailing 13 weeks, so the score is stable week to week.
Buspirone and Auvelity are in because the chat users asked, repeatedly, whether those writers were more likely to adopt Escitalopram. Here the weights are explicit and editable rather than rediscovered by an LLM each time.
Quadrants split at the median potential and the median non-zero TRx (currently 0.49 and 20).
The action column is a small rule table: white space + high potential → alignment review; convert + zero calls → first call; lapsed writer → re-engage; and so on.

Convert list

Sorted by potential. Export gives the rep a call list with the reason attached.

297 rows, showing 40

HCP	NPI	Specialty	City, ST	Territory	Priority	Status	Potential	MDD TRx	Buspirone	Escitalopram TRx	Share	Calls 13 wk	Wks since call	Next best action	Why
Jackson, Sandra	1882421952	Psychiatry	Nashville, TN	Nashville West	Untargeted	Non-writer	1.00	1685	210	0	0.0%	4	1	Add copay/starter detail	Called 4× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Perez, Susan	1535687986	Psychiatry	New York, NY	White Space	Untargeted	Non-writer	1.00	1674	181	0	0.0%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
Green, Charles	1625506890	Psychiatry	Birmingham, AL	White Space	Untargeted	Non-writer	1.00	1575	201	0	0.0%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
White, Kenneth	1406955568	Psychiatry	Milwaukee, WI	Milwaukee North	Co-located	Non-writer	0.99	1337	144	0	0.0%	14	0	Add copay/starter detail	Called 14× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Anderson, Mark	1182587893	Psychiatry	Oklahoma City, OK	Oklahoma City North	Untargeted	Non-writer	0.99	1313	134	0	0.0%	2	2	Add copay/starter detail	Called 2× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Scott, Patricia	1688661983	Psychiatry	Charleston, SC	White Space	Untargeted	Non-writer	0.99	1287	149	0	0.0%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
Hernandez, Barbara	1158801259	Psychiatry	Salt Lake City, UT	Salt Lake City South	Untargeted	Non-writer	0.98	1252	165	0	0.0%	18	0	Add copay/starter detail	Called 18× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Lee, Elizabeth	1321339874	Psychiatry	Atlanta, GA	White Space	Untargeted	Non-writer	0.98	1152	140	0	0.0%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
Jones, Thomas	1749255160	Psychiatry	Columbus, OH	Columbus West	Untargeted	Non-writer	0.98	1196	159	0	0.0%	16	1	Add copay/starter detail	Called 16× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Clark, Donna	1534884098	Psychiatry	Oklahoma City, OK	Oklahoma City West	Priority (A)	Writer	0.97	1143	133	19	1.7%	105	0	Add copay/starter detail	Called 105× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Hill, Matthew	1681983705	Psychiatry	White Plains, NY	New York	Untargeted	Non-writer	0.97	1202	137	0	0.0%	10	0	Add copay/starter detail	Called 10× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Bright, Mark	1214225512	Psychiatry	Oklahoma City, OK	Oklahoma City North	Untargeted	Writer	0.97	1112	127	16	1.4%	7	2	Add copay/starter detail	Called 7× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Okafor, Nancy	1318241779	Psychiatry	Austin, TX	White Space	Untargeted	Writer	0.96	1084	132	4	0.4%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
Adams, Barbara	1181257179	Psychiatry	Chicago, IL	Chicago	Untargeted	Writer	0.96	1074	145	2	0.2%	4	2	Add copay/starter detail	Called 4× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Wilson, Mark	1768908901	Psychiatry	Los Angeles, CA	Los Angeles	Untargeted	Non-writer	0.96	1026	117	0	0.0%	4	1	Add copay/starter detail	Called 4× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Rodriguez, Ashley	1869169313	Psychiatry	Nashville, TN	Nashville	Untargeted	Non-writer	0.96	1076	130	0	0.0%	18	1	Add copay/starter detail	Called 18× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Moore, Carlos	1670814305	Psychiatry	Oklahoma City, OK	White Space	Untargeted	Non-writer	0.95	1023	95	0	0.0%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
Scott, Sarah	1984896123	Psychiatry	Seattle, WA	White Space	Untargeted	Non-writer	0.94	1018	119	0	0.0%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
Garcia, James	1556394710	Psychiatry	Richmond, VA	Richmond South	Untargeted	Non-writer	0.94	1055	114	0	0.0%	18	0	Add copay/starter detail	Called 18× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Rivera, Joseph	1189976428	Psychiatry	Indianapolis, IN	Indianapolis South	Untargeted	Writer	0.94	993	114	7	0.7%	4	1	Add copay/starter detail	Called 4× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Flores, Patricia	1569883975	Psychiatry	Denver, CO	White Space	Untargeted	Writer	0.94	985	117	10	1.0%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
Garcia, Richard	1292115511	Psychiatry	Orlando, FL	Miami	Plus	Non-writer	0.93	924	118	0	0.0%	9	5	Add copay/starter detail	Called 9× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Mitchell, Andrew	1224754950	Psychiatry	Chicago, IL	Chicago	Untargeted	Non-writer	0.93	970	114	0	0.0%	16	0	Add copay/starter detail	Called 16× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Jones, Charles	1393756763	Psychiatry	Manchester, NH	Manchester South	Untargeted	Non-writer	0.93	893	93	0	0.0%	22	1	Add copay/starter detail	Called 22× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Kim, John	1190488189	Psychiatry	Newark, NJ	Princeton West	B	Non-writer	0.93	952	124	0	0.0%	29	0	Add copay/starter detail	Called 29× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Mitchell, Wei	1773096587	Psychiatry	Minneapolis, MN	Minneapolis South	Untargeted	Non-writer	0.93	927	102	0	0.0%	26	0	Add copay/starter detail	Called 26× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Okafor, Michael	1341127135	Psychiatry	Cleveland, OH	Columbus West	Untargeted	Non-writer	0.92	851	109	0	0.0%	5	0	Add copay/starter detail	Called 5× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Torres, Nancy	1112492945	Psychiatry	Newark, NJ	Princeton North	B	Non-writer	0.92	993	120	0	0.0%	48	0	Add copay/starter detail	Called 48× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Green, Steven	1485684802	Psychiatry	Atlanta, GA	Atlanta South	B	Writer	0.92	919	111	18	2.0%	33	0	Add copay/starter detail	Called 33× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Kim, David	1372079941	Psychiatry	San Francisco, CA	White Space	Untargeted	Non-writer	0.92	1347	15	0	0.0%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
Lopez, Sandra	1621504845	Psychiatry	Charlotte, NC	White Space	Untargeted	Non-writer	0.92	889	95	0	0.0%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
Strunk, Nancy	1957022785	Psychiatry	Nashville, TN	Nashville West	Untargeted	Writer	0.91	828	97	4	0.5%	13	0	Add copay/starter detail	Called 13× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Wright, Richard	1559587527	Psychiatry	New Orleans, LA	White Space	Untargeted	Non-writer	0.91	1220	16	0	0.0%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
Strunk, Carlos	1995767135	Psychiatry	New Orleans, LA	New Orleans South	Plus	Writer	0.91	836	107	5	0.6%	31	0	Add copay/starter detail	Called 31× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Meli, Karen	1111310213	Psychiatry	Atlanta, GA	Atlanta South	Untargeted	Non-writer	0.91	824	94	0	0.0%	3	9	Add copay/starter detail	Called 3× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Clark, Wei	1606630164	Psychiatry	Philadelphia, PA	Pittsburgh West	B	Non-writer	0.91	893	103	0	0.0%	12	2	Add copay/starter detail	Called 12× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Johnson, Mark	1933127572	Psychiatry	Richmond, VA	Richmond South	B	Non-writer	0.91	797	95	0	0.0%	14	0	Add copay/starter detail	Called 14× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Nguyen, Kenneth	1513212834	Psychiatry	Salt Lake City, UT	White Space	Untargeted	Non-writer	0.91	1340	10	0	0.0%	0	never	Flag for alignment review	High-potential HCP sits in White Space; no rep can call
Scott, Sarah	1554848172	Psychiatry	Austin, TX	Austin South	Co-located	Non-writer	0.90	876	93	0	0.0%	71	0	Add copay/starter detail	Called 71× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers
Jones, Andrew	1917480716	Psychiatry	Charleston, SC	Charleston North	Co-located	Non-writer	0.90	796	96	0	0.0%	80	0	Add copay/starter detail	Called 80× in 13 weeks but no Escitalopram; buspirone writer profile matches current Escitalopram writers

Every number on this site is generated from a seeded synthetic dataset. No real HCP, patient, rep or client data is present.