Launch Pulse
Escitalopram national view · Rx data through Aug 28, 2026
TRx, latest week
372
▲ 2.5%+9 vs w/e 08/21
4-week average
363
▲ 7.4%vs the prior 4 weeks
TRx since launch
7,481
3,999 NRx
Writers ever
193
187 wrote in the last 4 weeks
New writers this week
6
161 writers this week
Best week
372
w/e 08/28
Weekly TRx since launch
Starter (starts) vs continuing, with distinct writers
Why did TRx move this week?
w/e 08/21 → w/e 08/28: +9
New writers · 6 HCPs+8
First week ever with tunits > 0
Returning writers · 19 HCPs+33
Wrote before, zero last week, > 0 this week
Existing writers up · 45 HCPs+80
Wrote both weeks, higher this week
Existing writers down · 43 HCPs-72
Wrote both weeks, lower this week
Writers at zero this week · 18 HCPs-40
Wrote last week, zero this week
Buckets sum to the national change (+9 = +9). Same decomposition every week.
Biggest HCP movers this week
Absolute change in tunits, all HCPs
131 rows, showing 12
| HCP | NPI | Territory | Bucket | Prior wk | This wk | Δ |
|---|---|---|---|---|---|---|
| Martinez, Charles | 1514136501 | Minneapolis South | Writers at zero this week | 6 | 0 | -6 |
| Walker, Carlos | 1789628446 | Milwaukee North | Existing writers up | 1 | 6 | +5 |
| Thomas, Elizabeth | 1489592819 | New Orleans South | Existing writers up | 1 | 6 | +5 |
| Bright, Elizabeth | 1533169851 | Princeton West | Existing writers down | 7 | 2 | -5 |
| Hill, Michelle | 1426464398 | Denver | Writers at zero this week | 5 | 0 | -5 |
| Jackson, Karen | 1474439539 | Birmingham North | Existing writers down | 7 | 3 | -4 |
| Ramirez, Aisha | 1500434932 | Pittsburgh West | Existing writers up | 1 | 5 | +4 |
| Johnson, Jennifer | 1868139923 | Salt Lake City South | Existing writers up | 2 | 6 | +4 |
| Martinez, Priya | 1249655638 | Richmond South | Existing writers down | 5 | 2 | -3 |
| Wilson, Kenneth | 1663466739 | Buffalo South | Existing writers down | 4 | 1 | -3 |
| Green, Linda | 1477205853 | Princeton North | Writers at zero this week | 3 | 0 | -3 |
| Wilson, Hannah | 1556092920 | Denver West | Writers at zero this week | 3 | 0 | -3 |
Data freshness
The 'what is the most recent week of data' question, answered per source
Syndicated weekly Rx (all HCPs)
fact_rx_hcp_weekly
Weekly, Friday week endAug 28, 2026
Copay redemption flash
fact_copay_claims
DailySep 2, 2026
CRM calls
fact_crm_calls
DailySep 1, 2026
Field emails
fact_field_emails
DailySep 1, 2026
ZIP → territory alignment
dim_zip_territory_alignment
On alignment changeJul 1, 2026
Target list
dim_hcp_target_list
QuarterlyJul 1, 2026
Rep roster
dim_sales_rep_roster
WeeklyAug 31, 2026
Every number on this site is generated from a seeded synthetic dataset. No real HCP, patient, rep or client data is present.